Now I will admit, I'm not the biggest Pitbull fan nor a decent chunk of club-driven hits to the next person at a bar. But what I will say is I always go into an album with a distilled mindset, hoping that maybe something new emerges and catches my ear, or the artist learns a different style and hop on different variations. All of this don't exactly sound like Pitbull, but I'm giving it a solid chance. So, how does Globalization feel? I'm guessing that this could be quite a short review.
If you're checking into the 'same-old, same-old', well, you aren't far off the mark. Pitbull's ascertainty and non-revelating punchlines do seem well out of touch and too hashed that none of what he talks even mean anything at all. I get that he's been around since 2000's and has been a host to some of the artists that he has worked with (recently including Kesha, Ne-Yo, and so on and so forth), and that his fan base (if he has one) mostly cater to the fun and enjoying club bangers, something of which Timber and Fireball enthuse about. I know I'm ricocheting off balance, but I do hope you understand what I mean when I say that Pitbull's music really needs you to close off some part of your brain to truly indulge it. Or flatly, just don't care about it.
I will bring to attention that Pitbull's best hits come in the form of features on his albums and prior, duly so considering he brings to attention the American market for the most part and he himself to the Latin and Spanish diversity. What people don't catch is that popularity does not translate to great music, and because of that, Pitbull's popularity increased but his reputation went the other way. It's easy to say that Pitbull's tracks are fun than just all about booze and alcohol, because if you slap that on a rap record, you'd immediately become a saint for recognising what is true, rather than what the attention the artist was getting to. Globalization may not have seem to pack lines of intent surrounding the lyrics, but if you're looking for that here... you're well off missing the entire point of the record.
Wild Wild Love will be the best thing that this album can do, considering Pitbull's verse on that track was abysmal from start to finish. There is a crunch of melody inserted into every track. Yes, and that crunch often leads into a dragging synth line, drum or simple high-hats or claps that easily become background post to the main dish. While Pitbull does become the centre of negativity, there is no denying that his music is enjoyable even at the most dirties of levels underground (compare this album to Nickelback's album Dark Horse, you may trench yourself with the production but lose yourself with it's lyrics). There is just enough wit here to leave you mesmerised with tint of steel that will be on your mind for quite some time. Fireball, Time Of Our Lives and Celebrate, and to an extent, Fun, are all similarities with slight bit of emotional punch and dense epidemic jumps that will leave you peeking your ear close.
Does this album have any flaws at all? Technically and mainly, yes. But are those flaws similar to the past? Definitely. And does this mean that Pitbull is revoked off of his punishment because of that? Hell no. The point here, and even what the album is trying to make, simply shakes off -- not completely -- the entirety of the content and it's stakes simply because there isn't much to reward listeners with anything at all, besides club-hits and an abundance of melodic tracks that spew all over the album. Obviously, there are very flat tracks on the other side of the leaf such as Ah Leke, Drive You Crazy, We Are One.
Favourite Tracks: Wild Wild Love, Fireball, Celebrate
Least Favourite Tracks: Ah Leke, Drive You Crazy, We Are One.
To simplify the review: this album lands where it aims. There is no denying that Pitbull's charisma and melodic presence on this track and while not every song is gold, Globalization may not be that bad of an album to start with.
Benny Ong: Just your regular guy who likes soccer more than most people, and also a little downtime is pretty nice.